ad_group_ad

Output only. A list of recommendations to improve the ad strength. For example, a recommendation could be "Try adding a few more unique headlines or unpinning some assets.".

Output only. Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.

An app deep link asset that may be used with the ad.

The Asset resource name of this app deep link asset.

List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.

List of text assets for headlines. When the ad serves the headlines will be selected from this list.

List of media bundle assets that may be used with the ad.

The Asset resource name of this media bundle.

List of image assets that may be displayed with the ad.

The Asset resource name of this image.

Mandatory ad text.

List of YouTube video assets that may be displayed with the ad.

The Asset resource name of this video.

List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.

List of text assets for headlines. When the ad serves the headlines will be selected from this list.

List of image assets that may be displayed with the ad.

The Asset resource name of this image.

List of video assets that may be displayed with the ad.

The Asset resource name of this video.

List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.

List of text assets for headlines. When the ad serves the headlines will be selected from this list.

List of image asset IDs whose images may be displayed with the ad.

The Asset resource name of this image.

List of YouTube video asset IDs whose videos may be displayed with the ad.

The Asset resource name of this video.

Required. The Advertiser/brand name.

Call to action text.

Required. Carousel cards that will display with the ad. Min 2 max 10.

The Asset resource name of this discovery carousel card.

Required. The descriptive text of the ad.

Required. Headline of the ad.

Required. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).

The Asset resource name of this image.

The Advertiser/brand name. Maximum display width is 25. Required.

Call to action text.

Classic display image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. At most 20 classic display images can be specified per ad.

The Asset resource name of this image.

The descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.

Headline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.

Logo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified.

The Asset resource name of this image.

Marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20.

The Asset resource name of this image.

Portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images, square_marketing_images, and tall_portrait_marketing_images the maximum is 20.

The Asset resource name of this image.

Square marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20.

The Asset resource name of this image.

Tall portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x1067 and the aspect ratio must be 9:16 (+-1%). Combined with marketing_images, square_marketing_images, and portrait_marketing_images, the maximum is 20.

The Asset resource name of this image.

First part of text that appears in the ad with the displayed URL.

Second part of text that appears in the ad with the displayed URL.

Required. The advertiser/brand name.

Asset of type CallToActionAsset used for the "Call To Action" button.

The Asset resource name of this call to action asset.

Required. Text asset used for the description.

Required. Text asset used for the short headline.

Required. Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).

The Asset resource name of this image.

First part of text that appears in the ad with the displayed URL.

Second part of text that appears in the ad with the displayed URL.

Required. The advertiser/brand name.

Assets of type CallToActionAsset used for the "Call To Action" button.

The Asset resource name of this call to action asset.

List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.

The Asset resource name of this image.

List of text assets used for the description.

List of text assets used for the short headline.

Required. Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).

The Asset resource name of this image.

List of text assets used for the long headline.

Required. List of YouTube video assets used for the ad.

The Asset resource name of this video.

The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.

The product type of this ad. See comments on the enum for details.

A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.

The Asset resource name of this media bundle.

The URL that appears in the ad description for some ad formats.

The description of the ad.

The second description of the ad.

The description of the ad.

The second description of the ad.

The first part of the ad's headline.

The second part of the ad's headline.

The third part of the ad's headline.

The text that can appear alongside the ad's displayed URL.

Additional text that can appear alongside the ad's displayed URL.

A list of final app URLs that will be used on mobile if the user has the specific app installed.

The list of possible final mobile URLs after all cross-domain redirects for the ad.

The suffix to use when constructing a final URL.

The list of possible final URLs after all cross-domain redirects for the ad.

Details pertaining to a hotel ad.

Output only. The ID of the ad.

The Asset resource name of this image.

URL of the full size image.

The mime type of the image.

The name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.

Height in pixels of the full size image.

Width in pixels of the full size image.

URL of the preview size image.

Height in pixels of the preview size image.

Width in pixels of the preview size image.

Immutable. Details pertaining to a legacy app install ad.

The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.

Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.

The business name in the ad.

The call-to-action text for the ad.

The description of the ad.

Specifies which format the ad will be served in. Default is ALL_FORMATS.

The MediaFile resource name of the logo image used in the ad.

The long version of the ad's headline.

The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.

The MediaFile resource name of the marketing image used in the ad.

Prefix before price. For example, 'as low as'.

Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.

The short version of the ad's headline.

The MediaFile resource name of the square logo image used in the ad.

The MediaFile resource name of the square marketing image used in the ad.

List of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. At least 1 and at most 5 call-to-actions must be specified.

List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.

List of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.

List of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.

The Asset resource name of this image.

List of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.

The Asset resource name of this image.

First part of optional text that can be appended to the URL in the ad.

Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.

List of YouTube video assets that may be displayed with the ad. At least 1 and at most 20 video assets must be specified.

The Asset resource name of this video.

Immutable. The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, LegacyAppInstallAd, ShoppingComparisonListingAd, VideoAd, VideoResponsiveAd and DemandGen ads.

Immutable. The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}

The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.

Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.

The advertiser/brand name. Maximum display width is 25.

The call-to-action text for the ad. Maximum display width is 30.

Whether the advertiser has opted into the asset enhancements feature.

Whether the advertiser has opted into auto-gen video feature.

Descriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.

Specifies which format the ad will be served in. Default is ALL_FORMATS.

Short format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.

Logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.

The Asset resource name of this image.

A required long format headline. The maximum length is 90 characters.

The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.

Marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.

The Asset resource name of this image.

Prefix before price. For example, 'as low as'.

Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.

Square logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with logo_images, the maximum is 5.

The Asset resource name of this image.

Square marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.

The Asset resource name of this image.

Optional YouTube videos for the ad. A maximum of 5 videos can be specified.

The Asset resource name of this video.

List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.

List of text assets for headlines. When the ad serves the headlines will be selected from this list.

First part of text that can be appended to the URL in the ad.

Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.

Headline of the ad. This field is required. Allowed length is between 25 and 45 characters.

Details pertaining to a Shopping product ad.

Details pertaining to a Smart Shopping ad.

List of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.

List of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.

Output only. If this ad is system managed, then this field will indicate the source. This field is read-only.

The first line of the ad's description.

The second line of the ad's description.

The headline of the ad.

The URL template for constructing a tracking URL.

Details pertaining to a travel ad.

Output only. The type of ad.

Additional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.

The list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.

YouTube Audio ad format.

Label on the "Call To Action" button taking the user to the video ad's final URL.

Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.

The Asset resource name of this image.

First text line for the ad.

Second text line for the ad.

The headline of the ad.

Video thumbnail image to use.

Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.

Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.

The Asset resource name of this image.

Label on the "Call To Action" button taking the user to the video ad's final URL.

Additional text displayed with the "Call To Action" button to give context and encourage clicking on the button.

The Asset resource name of this image.

The description line.

The headline of the ad.

The Asset resource name of this video.