ClickConversionResult

Page Summary

Key information for successful ClickConversion processing includes identifiers like gbraid, wbraid, user_identifiers[], and gclid.
gbraid and wbraid are click identifiers for iOS14+ app and web conversions, respectively.
user_identifiers[] support up to 5 hashed email or phone number identifiers for each conversion.
Other important fields are conversion_action (resource name) and conversion_date_time (formatted "yyyy-mm-dd hh:mm:ss+|-hh:mm").

Identifying information for a successfully processed ClickConversion.

Fields
`gbraid`	`string` The URL parameter for clicks associated with app conversions.
`wbraid`	`string` The URL parameter for clicks associated with web conversions.
`user_identifiers[]`	`UserIdentifier` The user identifiers associated with this conversion. Only hashed_email and hashed_phone_number are supported for conversion uploads. The maximum number of user identifiers for each conversion is 5.
`gclid`	`string` The Google Click ID (gclid) associated with this conversion.
`conversion_action`	`string` Resource name of the conversion action associated with this conversion.
`conversion_date_time`	`string` The date time at which the conversion occurred. The format is "yyyy-mm-dd hh:mm:ss+\|-hh:mm", for example, "2019-01-01 12:32:45-08:00".

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Last updated 2025-11-26 UTC.