CampaignSearchTermView

  • The report offers detailed performance data, including cost, for each search term that triggered ads.

  • The data includes the resource name, the specific search term, and the campaign it served in.

This report provides granular performance data, including cost metrics, for each individual search term that triggered your ads. If keyword-related segments are used, Performance Max data will be excluded from the results.

Proto definition

Fields

campaign

string

Output only. The campaign the search term served in.

resource_name

string

Output only. The resource name of the campaign search term view. Campaign search term view resource names have the form:

customers/{customer_id}/campaignSearchTermViews/{campaign_id}~{URL-base64_search_term}

search_term

string

Output only. The search term.