custom_conversion_goal

Page Summary

Custom conversion goals allow arbitrary conversion actions to be biddable.
The customer resource is attributed and can be selected with custom conversion goals, but will not segment metrics.
Key fields available for custom conversion goals include conversion_actions, id, name, resource_name, and status.
Fields like conversion_actions, id, name, resource_name, and status are filterable and selectable.

Custom conversion goal that can make arbitrary conversion actions biddable.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

custom_conversion_goal.conversion_actions
Field description	Conversion actions that the custom conversion goal makes biddable.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

custom_conversion_goal.id
Field description	Immutable. The ID for this custom conversion goal.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

custom_conversion_goal.name
Field description	The name for this custom conversion goal.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

custom_conversion_goal.resource_name
Field description	Immutable. The resource name of the custom conversion goal. Custom conversion goal resource names have the form: `customers/{customer_id}/customConversionGoals/{goal_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

custom_conversion_goal.status
Field description	The status of the custom conversion goal.
Category	`ATTRIBUTE`
Data Type	`ENUM ENABLED REMOVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v21.enums.CustomConversionGoalStatusEnum.CustomConversionGoalStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

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Last updated 2026-04-22 UTC.

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