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QualityInfo
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Page Summary
AdGroupCriterionQuality contains information about ad group criterion quality.
Key fields include creative_quality_score, post_click_quality_score, search_predicted_ctr, and quality_score.
creative_quality_score, post_click_quality_score, and search_predicted_ctr indicate performance compared to other advertisers or the quality of the landing page.
quality_score is an overall score, which may not always be populated.
A container for ad group criterion quality information.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-02-23 UTC."],[],[]]