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life_event
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Life events are interest-based verticals used to target users during important life milestones.
Information about life events includes availability, ID, launch status, name, parent, and resource name.
The life_event.id, life_event.launched_to_all, life_event.name, and life_event.parent fields are filterable, selectable, and sortable.
The life_event.availabilities field is selectable and repeated but not filterable or sortable.
The life_event.resource_name field is filterable and selectable but not sortable.
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Proto definition A life event: a particular interest-based vertical to be targeted to reach
users when they are in the midst of important life milestones.
life_event.id
Field description Output only. The ID of the life event.
Category ATTRIBUTEData Type INT64Type URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.launched_to_all
Field description Output only. True if the life event is launched to all channels and locales.
Category ATTRIBUTEData Type BOOLEANType URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.name
Field description Output only. The name of the life event, for example,"Recently Moved"
Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.parent
Field description Output only. The parent of the life_event.
Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.resource_name
Field description Output only. The resource name of the life event. Life event resource names have the form: customers/{customer_id}/lifeEvents/{life_event_id}
Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False
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Last updated 2026-04-22 UTC.
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