bidding_strategy_simulation

Page Summary

A bidding strategy simulation allows you to analyze the potential impact of different bidding strategies.
Supported simulation types include TARGET_CPA and TARGET_ROAS, which can be modified using the UNIFORM method.
This resource can be selected with fields from the bidding_strategy and customer resources, but these fields will not segment metrics in the SELECT clause.
The bidding_strategy_simulation resource includes fields providing details like the bidding strategy ID, simulation dates, modification method, resource name, and projected metrics for target CPA and target ROAS.

A bidding strategy simulation. Supported combinations of simulation type and simulation modification method are detailed below respectively.

TARGET_CPA - UNIFORM
TARGET_ROAS - UNIFORM

Attributed resources
bidding_strategy
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

bidding_strategy_simulation.bidding_strategy_id
Field description	Output only. Bidding strategy shared set id of the simulation.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy_simulation.end_date
Field description	Output only. Last day on which the simulation is based, in YYYY-MM-DD format
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy_simulation.modification_method
Field description	Output only. How the simulation modifies the field.
Category	`ATTRIBUTE`
Data Type	`ENUM DEFAULT SCALING UNIFORM UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v20.enums.SimulationModificationMethodEnum.SimulationModificationMethod`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy_simulation.resource_name
Field description	Output only. The resource name of the bidding strategy simulation. Bidding strategy simulation resource names have the form: `customers/{customer_id}/biddingStrategySimulations/{bidding_strategy_id}~{type}~{modification_method}~{start_date}~{end_date}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

bidding_strategy_simulation.start_date
Field description	Output only. First day on which the simulation is based, in YYYY-MM-DD format.
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy_simulation.target_cpa_point_list.points
Field description	Projected metrics for a series of target CPA amounts.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v20.common.TargetCpaSimulationPoint`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

bidding_strategy_simulation.target_roas_point_list.points
Field description	Projected metrics for a series of target ROAS amounts.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v20.common.TargetRoasSimulationPoint`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

bidding_strategy_simulation.type
Field description	Output only. The field that the simulation modifies.
Category	`ATTRIBUTE`
Data Type	`ENUM BID_MODIFIER BUDGET CPC_BID CPV_BID PERCENT_CPC_BID TARGET_CPA TARGET_IMPRESSION_SHARE TARGET_ROAS UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v20.enums.SimulationTypeEnum.SimulationType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

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Page Summary

bidding_strategy_simulation.bidding_strategy_id

bidding_strategy_simulation.end_date

bidding_strategy_simulation.modification_method

bidding_strategy_simulation.resource_name

bidding_strategy_simulation.start_date

bidding_strategy_simulation.target_cpa_point_list.points

bidding_strategy_simulation.target_roas_point_list.points

bidding_strategy_simulation.type

bidding_strategy_simulation