matched_location_interest_view

A view that reports metrics for locations where users showed interest, and which matched the advertiser's location interest targeting (defined as geo targets at the AdGroup level). The data is aggregated at the country level by default. This view is currently only available for AI Max campaigns.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Segmenting resources
ad_group
campaign

Fields from the above resources, when selected along with this resource in your SELECT and WHERE clauses, will segment metrics.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of matched_location_interest_view. However, when you specify matched_location_interest_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when matched_location_interest_view is specified in the FROM clause.

Is matched_location_interest_view specified in the FROM clause of your query?

 Resource fields
resource_name

matched_location_interest_view.resource_name

Field description

Output only. The resource name of the matched location interest view. Matched location interest view resource names have the form: customers/{customer_id}/matchedLocationInterestViews/{country_criterion_id}

CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.ad_network_type

Field description

Ad network type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.AdNetworkTypeEnum.AdNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.ad_sub_network_type

Field description

Ad sub network type. Currently only available for ads running as part of DemandGen campaigns on YouTube and has to always be selected together with ad_network_type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.AdSubNetworkTypeEnum.AdSubNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_action

Field description

Resource name of the conversion action.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_action_category

Field description

Conversion action category.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_action_name

Field description

Conversion action name.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.date

Field description

Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.

CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.day_of_week

Field description

Day of the week, for example, MONDAY.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.device

Field description

Device to which metrics apply.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.external_conversion_source

Field description

External conversion source.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ExternalConversionSourceEnum.ExternalConversionSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_airport

Field description

Resource name of the geo target constant that represents an airport.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_canton

Field description

Resource name of the geo target constant that represents a canton.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_city

Field description

Resource name of the geo target constant that represents a city.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_county

Field description

Resource name of the geo target constant that represents a county.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_district

Field description

Resource name of the geo target constant that represents a district.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_metro

Field description

Resource name of the geo target constant that represents a metro.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_most_specific_location

Field description

Resource name of the geo target constant that represents the most specific location.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_postal_code

Field description

Resource name of the geo target constant that represents a postal code.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_province

Field description

Resource name of the geo target constant that represents a province.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_region

Field description

Resource name of the geo target constant that represents a region.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_state

Field description

Resource name of the geo target constant that represents a state.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.month

Field description

Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.

CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.month_of_year

Field description

Month of the year, for example, January.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.MonthOfYearEnum.MonthOfYear
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.quarter

Field description

Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.

CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.week

Field description

Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.

CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.year

Field description

Year, formatted as yyyy.

CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.all_conversions

Field description

The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.all_conversions_from_interactions_rate

Field description

All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.all_conversions_value

Field description

The value of all conversions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.average_cost

Field description

The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.average_cpc

Field description

The total cost of all clicks divided by the total number of clicks received.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.average_cpm

Field description

Average cost-per-thousand impressions (CPM).

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.clicks

Field description

The number of clicks.

CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.conversions

Field description

The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.conversions_from_interactions_rate

Field description

Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.conversions_value

Field description

The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.cost_micros

Field description

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.cost_per_all_conversions

Field description

The cost of ad interactions divided by all conversions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.cost_per_conversion

Field description

The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.ctr

Field description

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.impressions

Field description

Count of how often your ad has appeared on a search results page or website on the Google Network.

CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.interaction_event_types

Field description

The types of payable and free interactions.

CategoryMETRIC
Data TypeENUM
Type URLgoogle.ads.googleads.v24.enums.InteractionEventTypeEnum.InteractionEventType
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue
Selectable with

metrics.interaction_rate

Field description

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.interactions

Field description

The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.

CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.value_per_all_conversions

Field description

The value of all conversions divided by the number of all conversions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

metrics.value_per_conversion

Field description

The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with