KeywordForecastMetrics

The forecast metrics for the planless keyword campaign.

Fields
`impressions`	`double` The total number of impressions.
`click_through_rate`	`double` The average click through rate. Available only if impressions > 0.
`average_cpc_micros`	`int64` The average cpc. Available only if clicks > 0.
`clicks`	`double` The total number of clicks.
`cost_micros`	`int64` The total cost.
`conversions`	`double` Forecasted number of conversions: clicks * conversion_rate.
`conversion_rate`	`double` Forecasted conversion rate.
`average_cpa_micros`	`int64` Average cost per acquisition calculated as cost_micros / conversions.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2024-02-20 UTC.