AI-generated Key Takeaways
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TrueView in-stream ads are a video ad format shown during video playback with a skip button appearing a few seconds in.
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Key components of TrueView in-stream ads include an action button label, action headline, and an optional companion banner.
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The action button label is required for TrueView for action campaigns and links to the ad's final URL.
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The action headline provides additional text near the CTA button to encourage clicks.
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A companion banner, if used, is an image asset displayed alongside the video ad.
Representation of video TrueView in-stream ad format (ad shown during video playback, often at beginning, which displays a skip button a few seconds into the video).
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Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise. |
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Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button. |
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The image assets of the companion banner used with the ad. |