TargetRoas

  • Target ROAS is an automated bidding strategy focused on maximizing revenue while achieving a specific average return on ad spend.

  • The target_roas field, required and ranging from 0.01 to 1000.0, defines the desired revenue per unit of spend.

  • Optional fields like cpc_bid_ceiling_micros, cpc_bid_floor_micros, and target_roas_tolerance_percent_millis offer further control, especially for portfolio strategies.

An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

Fields

target_roas

double

Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.

cpc_bid_ceiling_micros

int64

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

cpc_bid_floor_micros

int64

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

target_roas_tolerance_percent_millis

int64

The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. This field is only mutable for portfolio bidding strategies.