ServedAssetFieldType

  • The provided content outlines the possible asset field types, detailing the various ways assets can be utilized in advertising.

  • Asset field types include common elements like headlines, descriptions, and images, as well as specific uses such as logos, call-to-actions, and YouTube videos.

  • Several asset types are designated for specific orientations or ad types, such as marketing images in portrait or landscape logos.

  • Some asset types, like HEADLINE and DESCRIPTION, have alternative enums for scenarios with multiple instances.

  • The list also includes asset types for ad extensions and features like sitelinks, calls, structured snippets, prices, promotions, lead forms, and mobile apps.

The possible asset field types.

Enums

UNSPECIFIED

No value has been specified.

UNKNOWN

The received value is not known in this version.

This is a response-only value.

HEADLINE_1

The asset is used in headline 1.

HEADLINE_2

The asset is used in headline 2.

HEADLINE_3

The asset is used in headline 3.

DESCRIPTION_1

The asset is used in description 1.

DESCRIPTION_2

The asset is used in description 2.

HEADLINE

The asset was used in a headline. Use this only if there is only one headline in the ad. Otherwise, use the HEADLINE_1, HEADLINE_2 or HEADLINE_3 enums

HEADLINE_IN_PORTRAIT

The asset was used as a headline in portrait image.

LONG_HEADLINE

The asset was used in a long headline (used in MultiAssetResponsiveAd).

DESCRIPTION

The asset was used in a description. Use this only if there is only one description in the ad. Otherwise, use the DESCRIPTION_1 or DESCRIPTION_@ enums

DESCRIPTION_IN_PORTRAIT

The asset was used as description in portrait image.

BUSINESS_NAME_IN_PORTRAIT

The asset was used as business name in portrait image.

BUSINESS_NAME

The asset was used as business name.

MARKETING_IMAGE

The asset was used as a marketing image.

MARKETING_IMAGE_IN_PORTRAIT

The asset was used as a marketing image in portrait image.

SQUARE_MARKETING_IMAGE

The asset was used as a square marketing image.

PORTRAIT_MARKETING_IMAGE

The asset was used as a portrait marketing image.

CALL_TO_ACTION

The asset was used as a call-to-action.

YOU_TUBE_VIDEO

The asset was used as a YouTube video.

CALL

This asset is used as a call.

MOBILE_APP

This asset is used as a mobile app.

CALLOUT

This asset is used as a callout.

STRUCTURED_SNIPPET

This asset is used as a structured snippet.

PRICE

This asset is used as a price.

PROMOTION

This asset is used as a promotion.

AD_IMAGE

This asset is used as an image.

LEAD_FORM

The asset is used as a lead form.

DESCRIPTION_PREFIX

The asset is used as a description prefix.