To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

ReachPlanConversionRateModel

AI-generated Key Takeaways

Suggested conversion rates can be based on individual customer history or an aggressive, conservative, or median rate across the entire inventory.
The available model types include UNSPECIFIED, UNKNOWN, CUSTOMER_HISTORY, INVENTORY_AGGRESSIVE, INVENTORY_CONSERVATIVE, and INVENTORY_MEDIAN.

Types of models used to create conversion rate suggestions.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	The value is unknown in this version.
`CUSTOMER_HISTORY`	Suggested conversion rate for the authenticated customer based on the previous 70 days.
`INVENTORY_AGGRESSIVE`	Suggested conversion rate based on an aggressive rate for the entire inventory.
`INVENTORY_CONSERVATIVE`	Suggested conversion rate based on a conservative rate for the entire inventory.
`INVENTORY_MEDIAN`	Suggested conversion rate based on the median rate for the entire inventory.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.