MetricGoal

  • A metric goal for an experiment is defined by a specific metric and a desired direction for that metric.

  • The metric field specifies the type of metric being tracked, such as clicks, impressions, or conversions.

  • The direction field indicates the desired change in the metric, such as an increase, decrease, or no change.

A metric goal for an experiment.

Fields

metric

ExperimentMetric

The metric of the goal. For example, clicks, impressions, cost, conversions, etc.

direction

ExperimentMetricDirection

The metric direction of the goal. For example, increase, decrease, no change.