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MatchType

AI-generated Key Takeaways

Keyword match types determine how closely a search query must match a keyword to trigger an ad.
There are several keyword match types available, including Broad, Exact, Phrase, and AI Max match.

Possible match types for a keyword triggering an ad.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`BROAD`	Broad match.
`EXACT`	Exact match.
`PHRASE`	Phrase match.
`AI_MAX`	Match type for AI Max Search.

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Last updated 2025-10-10 UTC.