LegacyResponsiveDisplayAdInfo

  • A legacy responsive display ad is labeled 'Responsive ads' in the Google Ads UI.

  • Key fields for these ads include short and long headlines, description, business name, and call-to-action text.

  • Optional settings allow for flexible color, specific accent and main colors, and price prefixes or promo text.

  • The ad uses various image assets including logo, square logo, marketing, and square marketing images.

A legacy responsive display ad. Ads of this type are labeled 'Responsive ads' in the Google Ads UI.

Fields

format_setting

DisplayAdFormatSetting

Specifies which format the ad will be served in. Default is ALL_FORMATS.

short_headline

string

The short version of the ad's headline.

long_headline

string

The long version of the ad's headline.

description

string

The description of the ad.

business_name

string

The business name in the ad.

allow_flexible_color

bool

Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.

accent_color

string

The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.

main_color

string

The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.

call_to_action_text

string

The call-to-action text for the ad.

logo_image

string

The MediaFile resource name of the logo image used in the ad.

square_logo_image

string

The MediaFile resource name of the square logo image used in the ad.

marketing_image

string

The MediaFile resource name of the marketing image used in the ad.

square_marketing_image

string

The MediaFile resource name of the square marketing image used in the ad.

price_prefix

string

Prefix before price. For example, 'as low as'.

promo_text

string

Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.