KeywordPlanAdGroup

  • A Keyword Planner ad group is a component within a Keyword Planner plan, with a limit of 200 ad groups per plan.

  • Key fields for a Keyword Planner ad group include resource name, associated campaign, ID, name, and CPC bid.

  • The resource name uniquely identifies the ad group using customer and ad group IDs.

  • The name field is required when creating a keyword plan ad group.

  • The CPC bid can be set at the ad group level or inherited from the parent campaign.

A Keyword Planner ad group. Max number of keyword plan ad groups per plan: 200.

Fields

resource_name

string

Immutable. The resource name of the Keyword Planner ad group. KeywordPlanAdGroup resource names have the form:

customers/{customer_id}/keywordPlanAdGroups/{kp_ad_group_id}

keyword_plan_campaign

string

The keyword plan campaign to which this ad group belongs.

id

int64

Output only. The ID of the keyword plan ad group.

name

string

The name of the keyword plan ad group.

This field is required and should not be empty when creating keyword plan ad group.

cpc_bid_micros

int64

A default ad group max cpc bid in micros in account currency for all biddable keywords under the keyword plan ad group. If not set, will inherit from parent campaign.