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GoalType

AI-generated Key Takeaways

Retention goal is a type of goal that helps advertisers optimize campaigns to win back lapsed customers.
Other possible values for goal types include UNSPECIFIED and UNKNOWN.

The possible value of goal types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`CUSTOMER_RETENTION`	Retention goal, which allows advertisers to optimize campaigns to win back lapsed customers. (https://support.google.com/google-ads/answer/14792043?hl=en)

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Last updated 2025-10-10 UTC.