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FixedCpmGoal

AI-generated Key Takeaways

Fixed CPM bidding aims to maximize reach by showing ads to the largest possible number of users.
Another goal of Fixed CPM bidding is to target a specific frequency to reach a single user multiple times.

Enum describing the goal of the Fixed CPM bidding strategy.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`REACH`	Maximize reach, that is the number of users who saw the ads in this campaign.
`TARGET_FREQUENCY`	Target Frequency CPM bidder. Optimize bidding to reach a single user with the requested frequency.

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Last updated 2025-10-10 UTC.