ExperimentType

  • This page details the different types of experiments used in advertising.

  • Experiment types include UNSPECIFIED, UNKNOWN, and various platform-specific or campaign-specific options like DISPLAY_AND_VIDEO_360, AD_VARIATION, YOUTUBE_CUSTOM, and others.

  • Several experiment types are available for comparing automated bidding strategies across display, search, and shopping campaigns.

  • A deprecated experiment type for smart matching with search campaigns is also listed.

The type of the experiment.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 The value is unknown in this version.

DISPLAY_AND_VIDEO_360

 This is a DISPLAY_AND_VIDEO_360 experiment.

AD_VARIATION

 This is an ad variation experiment.

YOUTUBE_CUSTOM

 A custom experiment consisting of Video campaigns.

DISPLAY_CUSTOM

 A custom experiment consisting of display campaigns.

SEARCH_CUSTOM

 A custom experiment consisting of search campaigns.

DISPLAY_AUTOMATED_BIDDING_STRATEGY

 An experiment that compares bidding strategies for display campaigns.

SEARCH_AUTOMATED_BIDDING_STRATEGY

 An experiment that compares bidding strategies for search campaigns."

SHOPPING_AUTOMATED_BIDDING_STRATEGY

 An experiment that compares bidding strategies for shopping campaigns.

SMART_MATCHING

 DEPRECATED. A smart matching experiment with search campaigns.

HOTEL_CUSTOM

 A custom experiment consisting of hotel campaigns.