AI-generated Key Takeaways
- 
          This document outlines different experiment metrics used to measure the goal of an experiment. 
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          Experiment metrics can track goals such as clicks, impressions, cost, and various conversion-related metrics. 
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          Other goals include average CPC, CTR, incremental conversions, completed video views, and custom algorithms. 
The type of experiment metric.
| Enums | |
|---|---|
| 
 | Not specified. | 
| 
 | The value is unknown in this version. | 
| 
 | The goal of the experiment is clicks. | 
| 
 | The goal of the experiment is impressions. | 
| 
 | The goal of the experiment is cost. | 
| 
 | The goal of the experiment is conversion rate. | 
| 
 | The goal of the experiment is cost per conversion. | 
| 
 | The goal of the experiment is conversion value per cost. | 
| 
 | The goal of the experiment is avg cpc. | 
| 
 | The goal of the experiment is ctr. | 
| 
 | The goal of the experiment is incremental conversions. | 
| 
 | The goal of the experiment is completed video views. | 
| 
 | The goal of the experiment is custom algorithms. | 
| 
 | The goal of the experiment is conversions. | 
| 
 | The goal of the experiment is conversion value. |