ExperimentArm

  • A Google Ads experiment allows users to test changes on multiple campaigns, compare performance, and apply effective changes.

  • Experiment arms are defined by resource names and belong to a specific experiment.

  • Each experiment arm requires a unique name, indicates if it's a control arm, and has a traffic split percentage.

  • Experiment arms include lists of campaigns and output-only in-design campaigns in the treatment arm.

A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Fields

resource_name

string

Immutable. The resource name of the experiment arm. Experiment arm resource names have the form:

customers/{customer_id}/experimentArms/{TrialArm.trial_id}~{TrialArm.trial_arm_id}

experiment

string

Immutable. The experiment to which the ExperimentArm belongs.

name

string

Required. The name of the experiment arm. It must have a minimum length of 1 and maximum length of 1024. It must be unique under an experiment.

control

bool

Whether this arm is a control arm. A control arm is the arm against which the other arms are compared.

traffic_split

int64

Traffic split of the trial arm. The value should be between 1 and 100 and must total 100 between the two trial arms.

campaigns[]

string

List of campaigns in the trial arm. The max length is one.

in_design_campaigns[]

string

Output only. The in design campaigns in the treatment experiment arm.