DemandGenMultiAssetAdInfo

  • Demand Gen multi asset ads utilize various asset types including marketing images, logo images, headlines, descriptions, a business name, call to action text, and an optional lead form.

  • Different marketing image types have specific size requirements and aspect ratios, and there's a combined maximum of 20 images across all marketing image fields.

  • At least one marketing image or square marketing image is required for the ad.

  • Logo images, headlines, and descriptions each have specified minimum and maximum quantities.

  • The business name is a required field for the ad.

A Demand Gen multi asset ad.

Fields

marketing_images[]

AdImageAsset

Marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20.

square_marketing_images[]

AdImageAsset

Square marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20.

portrait_marketing_images[]

AdImageAsset

Portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images, square_marketing_images, and tall_portrait_marketing_images the maximum is 20.

tall_portrait_marketing_images[]

AdImageAsset

Tall portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x1067 and the aspect ratio must be 9:16 (+-1%). Combined with marketing_images, square_marketing_images, and portrait_marketing_images, the maximum is 20.

logo_images[]

AdImageAsset

Logo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified.

headlines[]

AdTextAsset

Headline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.

descriptions[]

AdTextAsset

The descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.

business_name

string

The Advertiser/brand name. Maximum display width is 25. Required.

call_to_action_text

string

Call to action text.

lead_form_only

bool

Boolean option that indicates if this ad must be served with lead form.