CustomerLifecycleOptimizationValueSettings

  • The additional_value field represents the incremental conversion value for lapsed customers who are not of high value.

  • The additional_high_lifetime_value field represents the incremental conversion value for lapsed customers who are of high value and should be greater than the additional_value if set.

Lifecycle goal optimization value settings.

Fields

additional_value

double

Value of the lifecycle goal. For example, for retention goals, value is the incremental conversion value for lapsed customers who are not of high value.

additional_high_lifetime_value

double

High lifetime value of the lifecycle goal. For example, for customer acquisition goals, high lifetime value is the incremental conversion value for lapsed customers who are of high value. High lifetime value should be greater than value, if set.