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CustomerLifecycleOptimizationMode

AI-generated Key Takeaways

TARGET_ALL is the default customer acquisition goal optimization mode, optimizing for all customers.
TARGET_SPECIFIC mode targets customers who have previously interacted but are now lapsed or disengaged.

Possible customer acquisition goal optimization modes.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`TARGET_ALL`	The mode is used when the campaign optimizes for all customers, which is the default value.
`TARGET_SPECIFIC`	This mode configures the campaign to target only customers who have previously interacted but are now lapsed or disengaged.

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Last updated 2025-10-10 UTC.