To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

ConversionValueRulePrimaryDimension

AI-generated Key Takeaways

This document identifies the primary dimension for conversion value rule stats.
Conversion value rule stats can be grouped by various conditions including new vs.returning user, geo-location, device, audience, multiple applied rules, and itinerary.
UNSPECIFIED and UNKNOWN are used for values that are not specified or unknown in the current version.
NO_RULE_APPLIED represents conversions without a value rule applied after the feature is enabled.
ORIGINAL refers to the original statistics for conversions where a value rule has been applied.

Identifies the primary dimension for conversion value rule stats.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`NO_RULE_APPLIED`	For no-value-rule-applied conversions after value rule is enabled.
`ORIGINAL`	Below are for value-rule-applied conversions: The original stats.
`NEW_VS_RETURNING_USER`	When a new or returning customer condition is satisfied.
`GEO_LOCATION`	When a query-time Geo location condition is satisfied.
`DEVICE`	When a query-time browsing device condition is satisfied.
`AUDIENCE`	When a query-time audience condition is satisfied.
`MULTIPLE`	When multiple rules are applied.
`ITINERARY`	When a query-time itinerary condition is satisfied.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.