ConversionCustomerType

  • Describes the different types of customers based on their conversion status.

  • Identifies customers as unspecified, unknown, new, or returning.

  • Notes that the definition of a returning customer can vary depending on the type of conversion.

Enumerates conversion customer types.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

The value is unknown in this version.

NEW

Converting user is new to the advertiser.

RETURNING

Converting user is returning to the advertiser. Definition of returning differs among conversion types, such as a second store visit versus a second online purchase.