ConversionAdjustmentType

  • Advertisers can adjust previously reported conversions through retractions or restatements.

  • Retractions negate a conversion, setting its value and count to zero.

  • Restatements allow advertisers to change the reported value of a conversion.

  • Enhancements supplement existing conversions with user identifiers and user agent for potential conversion count improvement by Google.

The different actions advertisers can take to adjust the conversions that they already reported. Retractions negate a conversion. Restatements change the value of a conversion.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Represents value unknown in this version.

RETRACTION

Negates a conversion so that its total value and count are both zero.

RESTATEMENT

Changes the value of a conversion.

ENHANCEMENT

Supplements an existing conversion with provided user identifiers and user agent, which can be used by Google to enhance the conversion count.