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BudgetPeriod

AI-generated Key Takeaways

Budgets can have different periods, including unspecified, unknown, daily, or a custom period.
The custom budget period allows for a total lifetime budget limit.

Possible period of a Budget.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`DAILY`	Daily budget.
`CUSTOM_PERIOD`	Custom budget, added back in V5. Custom budget can be used with total_amount to specify lifetime budget limit. See: https://support.google.com/google-ads/answer/6385083 for more info.

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Last updated 2025-10-10 UTC.