AdGroupCriterionPrimaryStatusReason

  • This enum describes the possible reasons why an Ad Group Criterion may not be serving or serving optimally.

  • These reasons are used to determine the overall Ad Group Criterion primary status.

  • Reasons can include campaign or ad group status, disapproval, low quality, review status, or low bids.

  • Several reasons contribute to a status of NOT_ELIGIBLE.

  • Reasons like paused status, low activity, or future start dates can lead to a PAUSED or PENDING status.

Enum describing the possible Ad Group Criterion primary status reasons. Provides insight into why an Ad Group Criterion is not serving or not serving optimally. These reasons are aggregated to determine an overall Ad Group Criterion primary status.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Used for return value only. Represents unknown value in this version.

CAMPAIGN_PENDING

 The user-specified time for this campaign to start is in the future. Contributes to AdGroupCriterionPrimaryStatus.PENDING.

CAMPAIGN_CRITERION_NEGATIVE

 The ad group criterion is overridden by negative campaign criterion. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.

CAMPAIGN_PAUSED

 The user-specified campaign status is paused. Contributes to AdGroupCriterionPrimaryStatus.PAUSED.

CAMPAIGN_REMOVED

 The user-specified campaign status is removed. Contributes to AdGroupCriterionPrimaryStatus.REMOVED.

CAMPAIGN_ENDED

 The user-specified time for this campaign to end has passed. Contributes to AdGroupCriterionPrimaryStatus.ENDED.

AD_GROUP_PAUSED

 The user-specified ad group status is paused. Contributes to AdGroupCriterionPrimaryStatus.PAUSED.

AD_GROUP_REMOVED

 The user-specified ad group status is removed. Contributes to AdGroupCriterionPrimaryStatus.REMOVED.

AD_GROUP_CRITERION_DISAPPROVED

 The ad group criterion is disapproved by the ads approval system. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_CRITERION_RARELY_SERVED

 The ad group criterion is rarely served. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_CRITERION_LOW_QUALITY

 The ad group criterion has a low quality score. Contributes to AdGroupCriterionPrimaryStatus.LIMITED.

AD_GROUP_CRITERION_UNDER_REVIEW

 The ad group criterion is under review. Contributes to AdGroupCriterionPrimaryStatus.PENDING.

AD_GROUP_CRITERION_PENDING_REVIEW

 The ad group criterion is pending review. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_CRITERION_BELOW_FIRST_PAGE_BID

 The ad group criterion's bid is below the value necessary to serve on the first page. Contributes to AdGroupCriterionPrimaryStatus.LIMITED.

AD_GROUP_CRITERION_NEGATIVE

 The ad group criterion is negative. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_CRITERION_RESTRICTED

 The ad group criterion is restricted. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_CRITERION_PAUSED

 The user-specified ad group criterion status is paused. Contributes to AdGroupCriterionPrimaryStatus.PAUSED.

AD_GROUP_CRITERION_PAUSED_DUE_TO_LOW_ACTIVITY

 The ad group criterion has been paused due to prolonged low activity in serving. Contributes to AdGroupCriterionPrimaryStatus.PAUSED.

AD_GROUP_CRITERION_REMOVED

 The user-specified ad group criterion status is removed. Contributes to AdGroupCriterionPrimaryStatus.REMOVED.