AdGroupCriterionPrimaryStatus

  • The ad group criterion primary status enum explains why an ad group criterion might not be serving or performing optimally.

  • Possible statuses include UNSPECIFIED, UNKNOWN, ELIGIBLE, PAUSED, REMOVED, PENDING, and NOT_ELIGIBLE.

  • Statuses like ELIGIBLE indicate the criterion can serve, while others such as PAUSED, REMOVED, PENDING, and NOT_ELIGIBLE explain reasons for non-serving or pending states.

Enum describing the possible ad group criterion primary status. Provides insight into why an ad group criterion is not serving or not serving optimally.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

ELIGIBLE

 The ad group criterion is eligible to serve.

PAUSED

 The ad group criterion is paused.

REMOVED

 The ad group criterion is removed.

PENDING

 The ad group criterion is pending.

NOT_ELIGIBLE

 The ad group criterion is not eligible to serve.