QualityInfo

  • Ad group criterion quality information is contained within a container.

  • creative_quality_score indicates ad performance relative to other advertisers.

  • post_click_quality_score represents the quality score of the landing page.

  • search_predicted_ctr compares click-through rate to other advertisers.

  • quality_score is an integer representing the overall quality score.

A container for ad group criterion quality information.

Fields

creative_quality_score

QualityScoreBucket

Output only. The performance of the ad compared to other advertisers.

post_click_quality_score

QualityScoreBucket

Output only. The quality score of the landing page.

search_predicted_ctr

QualityScoreBucket

Output only. The click-through rate compared to that of other advertisers.

quality_score

int32

Output only. The quality score.

This field may not be populated if Google does not have enough information to determine a value.