PositionEstimates

  • Estimates for criterion bids are provided for various ad positions.

  • Metrics include estimated CPC bids for the first page, first position, and top of the first page of search results.

  • Additional estimates are provided for potential weekly clicks and cost changes when bidding at the first position CPC.

Estimates for criterion bids at various positions.

Fields

first_page_cpc_micros

int64

Output only. The estimate of the CPC bid required for ad to be shown on first page of search results.

first_position_cpc_micros

int64

Output only. The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.

top_of_page_cpc_micros

int64

Output only. The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.

estimated_add_clicks_at_first_position_cpc

int64

Output only. Estimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros.

estimated_add_cost_at_first_position_cpc

int64

Output only. Estimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros.