AI-generated Key Takeaways
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The bid strategy automatically sets bids to maximize clicks within your budget.
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The
target_spend_microsfield is deprecated and should no longer be used. -
The
cpc_bid_ceiling_microsfield indicates the maximum bid limit for keywords managed by the strategy.
An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
| Fields | |
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(deprecated) |
Output only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
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Output only. Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |