SearchAttributes

  • Audience attributes like age, gender, and interests are used to find creators whose viewers match a target audience.

  • Creator attributes based on content topics help find creators whose content aligns with specific themes.

  • Both audience and creator attributes use the AudienceInsightsAttribute type for searching.

  • Location attributes are not supported for either audience or creator searches.

The audience attributes (such as Age, Gender, Affinity, and In-Market) and creator attributes (such as creator's content topics) used to search for top creators. The returned creators are sorted based on likelihood that your audience watches the creator, relative to the general population (most likely is returned first).

Proto definition GitHub

Fields

audience_attributes[]

AudienceInsightsAttribute

Optional. Audience attributes that describe an audience of viewers. This is used to search for creators whose own viewers match the input audience. Attributes age_range, gender, user_interest, entity, category, device, parental_status, and income_range are supported. Attribute location is not supported.

creator_attributes[]

AudienceInsightsAttribute

Optional. Creator attributes that describe a collection of types of content. This is used to search for creators whose content matches the input creator attributes. Only Knowledge Graph Entities tagged with CREATOR_ATTRIBUTE are supported. Use AudienceInsightsService.ListAudienceInsightsAttributes to get the list of supported entities. Other attributes including location are not supported.