remarketing_action

  • A remarketing action is a JavaScript snippet used to track product IDs and page visit types on an advertiser's website for remarketing purposes.

  • Fields from the customer resource can be selected alongside remarketing_action fields in SELECT and WHERE clauses, but they will not segment metrics.

  • Key fields for a remarketing action include its id, name, resource_name, and tag_snippets.

A remarketing action. A snippet of JavaScript code that will collect the product id and the type of page people visited (product page, shopping cart page, purchase page, general site visit) on an advertiser's website.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

remarketing_action.id
Field descriptionOutput only. Id of the remarketing action.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

remarketing_action.name
Field descriptionThe name of the remarketing action. This field is required and should not be empty when creating new remarketing actions.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

remarketing_action.resource_name
Field descriptionImmutable. The resource name of the remarketing action. Remarketing action resource names have the form: customers/{customer_id}/remarketingActions/{remarketing_action_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

remarketing_action.tag_snippets
Field descriptionOutput only. The snippets used for tracking remarketing actions.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v22.common.TagSnippet
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue