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life_event
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A life event is an interest-based targeting option for reaching users during significant life milestones.
Key attributes of a life event include its ID, name, availability information, and resource name.
Life events can indicate if they are launched to all channels and locales.
Each life event has a parent attribute.
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A life event: a particular interest-based vertical to be targeted to reach users when they are in the midst of important life milestones.
life_event.availabilities
Field description Output only. Availability information of the life event. Category ATTRIBUTEData Type MESSAGEType URL google.ads.googleads.v22.common.CriterionCategoryAvailabilityFilterable False Selectable True Sortable False Repeated True
life_event.id
Field description Output only. The ID of the life event. Category ATTRIBUTEData Type INT64Type URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.launched_to_all
Field description Output only. True if the life event is launched to all channels and locales. Category ATTRIBUTEData Type BOOLEANType URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.name
Field description Output only. The name of the life event, for example,"Recently Moved" Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.parent
Field description Output only. The parent of the life_event. Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.resource_name
Field description Output only. The resource name of the life event. Life event resource names have the form: customers/{customer_id}/lifeEvents/{life_event_id} Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False
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Last updated 2025-10-16 UTC.
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