customer_lifecycle_goal

  • Account level customer lifecycle goal settings are available.

  • You can select fields from the customer resource along with this resource in your SELECT and WHERE clauses, but they will not segment metrics.

  • The customer_lifecycle_goal.customer_acquisition_goal_value_settings.high_lifetime_value field represents the incremental conversion value for high-value new customers.

  • The customer_lifecycle_goal.customer_acquisition_goal_value_settings.value field represents the incremental conversion value for new customers who are not of high value.

  • The customer_lifecycle_goal.resource_name field is the immutable resource name for the customer lifecycle goal.

Account level customer lifecycle goal settings.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

customer_lifecycle_goal.customer_acquisition_goal_value_settings.high_lifetime_value

Field descriptionHigh lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer_lifecycle_goal.customer_acquisition_goal_value_settings.value

Field descriptionValue of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer_lifecycle_goal.owner_customer

Field descriptionOutput only. The resource name of the customer which owns the lifecycle goal.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer_lifecycle_goal.resource_name

Field descriptionImmutable. The resource name of the customer lifecycle goal. Customer lifecycle resource names have the form: customers/{customer_id}/customerLifecycleGoal
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse