campaign_simulation

AI-generated Key Takeaways

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• Campaign simulation allows for projecting metrics based on different budget amounts, CPC bids, target CPA, target impression share, and target ROAS.

• Supported advertising channel types for simulations include SEARCH, SHOPPING, MULTI_CHANNEL, DEMAND_GEN, DISPLAY, and PERFORMANCE_MAX.

• Simulations can utilize modification methods such as UNIFORM and SCALING, depending on the channel type and simulation type.

• Attributed resources like campaign and customer can be selected in queries, but their fields will not segment metrics.

• The resource name for a campaign simulation uniquely identifies it using the customer ID, campaign ID, type, modification method, and start and end dates.

A campaign simulation. Supported combinations of advertising channel type, simulation type and simulation modification method is detailed below respectively. * SEARCH - CPC_BID - UNIFORM * SEARCH - CPC_BID - SCALING * SEARCH - TARGET_CPA - UNIFORM * SEARCH - TARGET_CPA - SCALING * SEARCH - TARGET_ROAS - UNIFORM * SEARCH - TARGET_IMPRESSION_SHARE - UNIFORM * SEARCH - BUDGET - UNIFORM * SHOPPING - BUDGET - UNIFORM * SHOPPING - TARGET_ROAS - UNIFORM * MULTI_CHANNEL - TARGET_CPA - UNIFORM * MULTI_CHANNEL - TARGET_ROAS - UNIFORM * DEMAND_GEN - TARGET_CPA - DEFAULT * DISPLAY - TARGET_CPA - UNIFORM * PERFORMANCE_MAX - TARGET_CPA - UNIFORM * PERFORMANCE_MAX - TARGET_ROAS - UNIFORM * PERFORMANCE_MAX - BUDGET - UNIFORM

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.