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AI-generated Key Takeaways
AssetGroupSignal represents a signal within an asset group, used by Performance Max campaigns to identify users likely to convert across various networks.
The attributed resources for AssetGroupSignal are asset_group, campaign, and customer, whose fields can be selected in queries but will not segment metrics.
Key fields include approval_status for policy review output, asset_group for the associated asset group, audience for audience resource name, disapproval_reasons for SearchTheme signals, and resource_name for the unique identifier.
The search_theme.text field holds simple string values representing search themes with limitations on length and allowed characters.
AssetGroupSignal represents a signal in an asset group. The existence of a signal tells the performance max campaign who's most likely to convert. Performance Max uses the signal to look for new people with similar or stronger intent to find conversions across Search, Display, Video, and more.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
asset_group_signal.approval_status
Field description
Output only. Approval status is the output value for search theme signal after Google ads policy review. When using Audience signal, this field is not used and will be absent.
Immutable. The asset group which this asset group signal belongs to.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
asset_group_signal.audience.audience
Field description
The Audience resource name.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset_group_signal.disapproval_reasons
Field description
Output only. Computed for SearchTheme signals. When using Audience signal, this field is not used and will be absent.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
True
asset_group_signal.resource_name
Field description
Immutable. The resource name of the asset group signal. Asset group signal resource name have the form: customers/{customer_id}/assetGroupSignals/{asset_group_id}~{signal_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
asset_group_signal.search_theme.text
Field description
Each Search Theme has a value of a simple string, like keywords. There are limits on overall length, allowed characters, and number of words.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-10-16 UTC."],[],[]]