EffectiveFrequencyBreakdown

  • The content breaks down the number of unique people reached at a given effective frequency.

  • The data includes on-target reach, total reach, effective coview reach, and on-target effective coview reach.

  • A minimum number of unique people must be reached for data to be reported, otherwise, values will be rounded to 0.

A breakdown of the number of unique people reached at a given effective frequency.

Fields

effective_frequency

int32

The effective frequency [1-10].

on_target_reach

int64

The number of unique people reached at least effective_frequency times that exactly matches the Targeting.

Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the on_target_reach value will be rounded to 0.

total_reach

int64

Total number of unique people reached at least effective_frequency times. This includes people that may fall outside the specified Targeting.

Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the total_reach value will be rounded to 0.

effective_coview_reach

int64

The number of users (including co-viewing users) reached for the associated effective_frequency value.

on_target_effective_coview_reach

int64

The number of users (including co-viewing users) reached for the associated effective_frequency value within the specified plan demographic.