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KeywordForecastMetrics
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Page Summary
This document describes the forecast metrics for a planless keyword campaign.
Key metrics include impressions, click-through rate, average CPC, clicks, cost, conversions, conversion rate, and average CPA.
Some metrics like click-through rate and average CPC are only available under specific conditions (impressions > 0 or clicks > 0).
Conversions are calculated based on clicks and the forecasted conversion rate, while average CPA is calculated by dividing total cost by the number of conversions.
The forecast metrics for the planless keyword campaign.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-02-23 UTC."],[],[]]
