Join us live on Discord on the Google Advertising and Measurement Community server and on YouTube on March 26th at 11:00 AM EST! We will discuss the new features added in v23.2 of the Google Ads API.
ConversionAdjustmentType
Stay organized with collections
Save and categorize content based on your preferences.
Page Summary
Advertisers can adjust previously reported conversions through retractions or restatements.
Retractions negate a conversion, setting its value and count to zero.
Restatements allow advertisers to change the reported value of a conversion.
Enhancements supplement existing conversions with user identifiers and user agent for potential conversion count improvement by Google.
The different actions advertisers can take to adjust the conversions that they already reported. Retractions negate a conversion. Restatements change the value of a conversion.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-02-23 UTC."],[],[]]
