BiddableKeyword

  • Keyword assets in Google Ads are biddable keywords within an ad group.

  • They have fields for the keyword text and match type, and an optional field to override the ad group's max CPC bid in forecast simulation.

A biddable keyword part of an ad group.

Proto definition GitHub

Fields

keyword

KeywordInfo

Required. Keyword. Must have text and match type.

max_cpc_bid_micros

int64

A max cpc bid in micros that overrides the ad group level max cpc bid in forecast simulation. This value will override the max cpc value set in the bidding strategy and ad group. Only specify this field for bidding strategies that support max cpc values.