The type of the experiment.
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An experiment that tests how AI Max can help you engage more customers with Google AI and broad match keywords. |
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An experiment that tests how broad match keywords can impact the number of searches your ads appear in. |
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This is an ad variation experiment. |
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An experiment that compares multiple variables across one or more campaigns, tests a mix of campaign types, and more. |
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This is a DISPLAY_AND_VIDEO_360 experiment. |
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An experiment that compares bidding strategies for display campaigns. |
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A custom experiment consisting of display campaigns. |
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A custom experiment consisting of hotel campaigns. |
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A custom experiment for optimizing assets. |
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An experiment that tests how your Shopping campaigns perform compared to Performance Max. |
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An experiment that tests automatically created assets and lets Google AI send traffic to relevant landing pages and generate text assets to better match search queries. |
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An experiment that compares bidding strategies for search campaigns." |
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A custom experiment consisting of search campaigns. |
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An experiment that compares bidding strategies for shopping campaigns. |
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DEPRECATED. A smart matching experiment with search campaigns. |
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The value is unknown in this version. |
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Not specified. |
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A custom experiment consisting of Video campaigns. |