Join us live on
Discord on the Google Advertising and Measurement Community server and on
YouTube on March 26th at 11:00 AM EST! We will discuss the new features added in v23.2 of the Google Ads API.
SearchAttributes
Stay organized with collections
Save and categorize content based on your preferences.
The audience attributes (such as Age, Gender, Affinity, and In-Market) and creator attributes (such as creator's content topics) used to search for top creators.
Proto definition 
| Fields |
audience_attributes[]
|
AudienceInsightsAttribute
Optional. Audience attributes that describe an audience of viewers. This is used to search for creators whose own viewers match the input audience. Attributes age_range, gender, user_interest, entity, category, device, parental_status, and income_range are supported. Attribute location is not supported. Attributes user_interest, entity, and category can only be set in audience_attributes when audience_combinations is unused.
|
audience_combinations[]
|
InsightsAudienceAttributeGroup
Optional. A list of audience attribute groups consisting of one or more Knowledge Graph entities, Product & Service Categories and user interests that describes an audience. The groups have a logical AND-of-ORs structure:
Attributes within each InsightsAudienceAttributeGroup are combined with OR.
The groups themselves are combined together with AND.
For example, an audience (Interest A OR Interest B) AND (Entity C) is represented using two groups. The first group contains the two interests and the second group contains the entity. This field cannot be set if any Knowledge Graph entities, Product & Service Categories, or user interests are specified in audience_attributes.
|
creator_attributes[]
|
AudienceInsightsAttribute
Optional. Creator attributes that describe a collection of types of content. This is used to search for creators whose content matches the input creator attributes. Only Knowledge Graph Entities tagged with CREATOR_ATTRIBUTE are supported. Use AudienceInsightsService.ListAudienceInsightsAttributes to get the list of supported entities. Other attributes including location are not supported.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-03-17 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-03-17 UTC."],[],[]]