Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
customer_negative_criterion.content_label.type
Field description
Content label type, required for CREATE operations.
A string that uniquely identifies a mobile application to Google Ads API.
The format of this string is "{platform}-{platform_native_id}", where
platform is "1" for iOS apps and "2" for Android apps, and where
platform_native_id is the mobile application identifier native to the
corresponding platform.
For iOS, this native identifier is the 9 digit string that appears at the
end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose
App Store link is
"http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android,
this native identifier is the application's package name (for example,
"com.labpixies.colordrips" for "Color Drips" given Google Play link
"https://play.google.com/store/apps/details?id=com.labpixies.colordrips").
A well formed app id for Google Ads API would thus be "1-476943146" for iOS
and "2-com.labpixies.colordrips" for Android.
This field is required and must be set in CREATE operations.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-09-24 UTC."],[],[]]
