accessible_bidding_strategy
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Represents a view of BiddingStrategies owned by and shared with the customer.
In contrast to BiddingStrategy, this resource includes strategies owned by
managers of the customer and shared with this customer - in addition to
strategies owned by this customer. This resource does not provide metrics and
only exposes a limited subset of the BiddingStrategy attributes.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
Output only. The target return on ad spend (ROAS) option. If set, the bid
strategy will maximize revenue while averaging the target return on ad
spend. If the target ROAS is high, the bid strategy may not be able to
spend the full budget. If the target ROAS is not set, the bid strategy
will aim to achieve the highest possible ROAS for the budget.
Output only. The highest CPC bid the automated bidding system is
permitted to specify. This is a required field entered by the advertiser
that sets the ceiling and specified in local micros.
Output only. The spend target under which to maximize clicks.
A TargetSpend bidder will attempt to spend the smaller of this value
or the natural throttling spend amount.
If not specified, the budget is used as the spend target.
This field is deprecated and should no longer be used. See
https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html
for details.
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