Join us live on Discord on the Google Advertising and Measurement Community server and on YouTube on October 15th at 10:00 AM EST! We will discuss the new features added in v26 of the Google Ads API.
audience
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Audience is an effective targeting option that lets you
intersect different segment attributes, such as detailed demographics and
affinities, to create audiences that represent sections of your target
segments.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
audience.asset_group
Field description
Immutable. The asset group that this audience is scoped under. Must be set
if and only if scope is ASSET_GROUP. Immutable after creation. If an
audience with ASSET_GROUP scope is upgraded to CUSTOMER scope, this field
will automatically be cleared.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
Selectable with
The following fields/resources can be selected with this field:
Name of the audience. It should be unique across all audiences within the
account. It must have a minimum length of 1 and maximum length of 255.
Required when scope is not set or is set to CUSTOMER. Cannot be set or
updated when scope is ASSET_GROUP.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Selectable with
The following fields/resources can be selected with this field:
Defines the scope this audience can be used in. By default, the scope is
CUSTOMER. Audiences can be created with a scope of ASSET_GROUP for
exclusive use by a single asset_group. Scope may change from ASSET_GROUP to
CUSTOMER but not from CUSTOMER to ASSET_GROUP.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-10-14 UTC."],[],[]]
