abstract type BaseImageCreative (v202502)

  • BaseImageCreative is the base type for creatives displaying an image.

  • It inherits properties from both Creative and HasDestinationUrlCreative.

  • Key fields include advertiser ID, creative ID, name, size, preview URL, policy labels, applied labels, last modified date/time, custom field values, third-party data declaration, and ad badging enabled status.

  • Destination URL and destination URL type are also inherited properties.

  • BaseImageCreative specifically includes fields for overrideSize and primaryImageAsset.
Service
CreativeService
Inheritance
Creative
▼
HasDestinationUrlCreative
▼
AspectRatioImageCreative BaseAudioCreative BaseImageCreative BaseImageRedirectCreative BaseVideoCreative CustomCreative
▼
ImageCreative ImageOverlayCreative

The base type for creatives that display an image.

Namespace
https://www.google.com/apis/ads/publisher/v202502

Field
Creative (inherited)

advertiserId

xsd:long

The ID of the advertiser that owns the creative. This attribute is required.

id

xsd:long

Uniquely identifies the Creative. This value is read-only and is assigned by Google when the creative is created. This attribute is required for updates.

name

xsd:string

The name of the creative. This attribute is required and has a maximum length of 255 characters.

size

Size

The Size of the creative. This attribute is required for creation and then is read-only.

previewUrl

xsd:string

The URL of the creative for previewing the media. This attribute is read-only and is assigned by Google when a creative is created.

policyLabels

CreativePolicyViolation[]

Set of policy labels detected for this creative. This attribute is read-only.

Enumerations
MALWARE_IN_CREATIVE
Malware was found in the creative.

For more information see here.

MALWARE_IN_LANDING_PAGE
Malware was found in the landing page.

For more information see here.

LEGALLY_BLOCKED_REDIRECT_URL
The redirect url contains legally objectionable content.
MISREPRESENTATION_OF_PRODUCT
The creative misrepresents the product or service being advertised.

For more information see here.

SELF_CLICKING_CREATIVE
The creative has been determined to be self clicking.
GAMING_GOOGLE_NETWORK
The creative has been determined as attempting to game the Google network.

For more information see here.

DYNAMIC_DNS
The landing page for the creative uses a dynamic DNS.

For more information see here.

CIRCUMVENTING_SYSTEMS
The creative has been determined as attempting to circumvent Google advertising systems.
PHISHING
Phishing found in creative or landing page.

For more information see here.

DOWNLOAD_PROMPT_IN_CREATIVE
The creative prompts the user to download a file.

For more information see here

UNAUTHORIZED_COOKIE_DETECTED
The creative sets an unauthorized cookie on a Google domain.

For more information see here

TEMPORARY_PAUSE_FOR_VENDOR_INVESTIGATION
The creative has been temporarily paused while we investigate.
ABUSIVE_EXPERIENCE
The landing page contains an abusive experience.

For more information see here.

TRICK_TO_CLICK
The creative is designed to mislead or trick the user into interacting with it.

For more information see here.

USE_OF_NON_ALLOWLISTED_OMID_VERIFICATION_SCRIPT
Non-allowlisted OMID verification script.

For more information see here.

MISUSE_OF_OMID_API
OMID sdk injected by creative. < p>For more information see here.
UNACCEPTABLE_HTML_AD
Unacceptable HTML5 ad.

For more information see here.

UNKNOWN
The value returned if the actual value is not exposed by the requested API version.

appliedLabels

AppliedLabel[]

The set of labels applied to this creative.

lastModifiedDateTime

DateTime

The date and time this creative was last modified.

customFieldValues

  1. BaseCustomFieldValue[]
    1. CustomFieldValue
    2. DropDownCustomFieldValue

The values of the custom fields associated with this creative.

thirdPartyDataDeclaration

ThirdPartyDataDeclaration

The third party companies associated with this creative.

This is distinct from any associated companies that Google may detect programmatically.

adBadgingEnabled

xsd:boolean

Whether the creative has ad badging enabled.

Defaults to false for CreativeType.VAST_REDIRECT, CreativeType.THIRD_PARTY, CreativeType.AUDIO_VAST_REDIRECT, CreativeType.PROGRAMMATIC, CreativeType.DFP_MOBILE_CREATIVE, CreativeType.FLASH_OVERLAY, CreativeType.GRAPHICAL_INTERSTITIAL, CreativeType.LEGACY_DFP_CREATIVE, CreativeType.MOBILE_AD_NETWORK_BACKFILL, CreativeType.MOBILE_VIDEO_INTERSTITIAL, CreativeType.SDK_MEDIATION and CreativeType.STANDARD_FLASH creative types.

. Defaults to true for all other creative types.
HasDestinationUrlCreative (inherited)

destinationUrl

xsd:string

The URL that the user is directed to if they click on the creative. This attribute is required unless the destinationUrlType is DestinationUrlType.NONE, and has a maximum length of 1024 characters.

destinationUrlType

DestinationUrlType

The action that should be performed if the user clicks on the creative. This attribute is optional and defaults to DestinationUrlType.CLICK_TO_WEB.

Enumerations
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.
CLICK_TO_WEB
Navigate to a web page. (a.k.a. "Click-through URL").
CLICK_TO_APP
Start an application.
CLICK_TO_CALL
Make a phone call.
NONE
Destination URL not present. Useful for video creatives where a landing page or a product isn't necessarily applicable.

BaseImageCreative

overrideSize

xsd:boolean

Allows the creative size to differ from the actual image asset size. This attribute is optional.

primaryImageAsset

CreativeAsset

The primary image asset associated with this creative. This attribute is required.